Smartleads was founded to tackle one of the most frustrating problems in the contracting and home services industry: contractors spend huge amounts on generic lead lists that are cold, recycled, or unqualified, while homeowners ready to start projects often wait days for a response, leading to frustration and lost business. Smartleads set out to create a dynamic lead engagement platform that:

• Delivers high-intent, verified homeowner leads directly to contractors in real-time.
• Allows businesses to manage conversations instantly, from first interest to final appointment booking.
• Provides clear visibility into lead sources, conversion rates, and scheduled jobs, helping contractors grow with confidence.

They chose ThoughtWin IT Solutions for our proven ability to build robust, scalable SaaS platforms using Ruby on Rails and rich Angular6 frontends.

• Powerful Ruby on Rails Backend: Developed a modular API platform using Rails to handle lead ingestion, qualification scoring, conversation logs, and secure contractor dashboards.
• Real-Time Lead Delivery & Conversation Engine: Built background services and webhooks to push qualified leads immediately to subscribed contractors, complete with homeowner project details and contact preferences.
• Angular6 Frontend: Delivered a smooth, modern user interface with Angular6, enabling contractors to claim leads, chat in real-time, and view appointment pipelines — all with instant state updates.
• Appointment Scheduling & Calendar Integration: Engineered tools to book, reschedule, and confirm appointments with homeowners, syncing to Google Calendar and popular contractor CRM systems.
• Smart Analytics & ROI Dashboards: Provided clear metrics on lead conversion rates, conversation response times, and pipeline forecasts, giving contractors insight into what drives their best results.

• Ruby on Rails for rapid, secure SaaS: Rails allowed us to quickly model complex data relationships like multi-status leads, conversation histories, and appointment schedules, with robust validation and role-based security.
• Angular6 for real-time interactivity: Chosen for its powerful data binding and modularity, perfect for creating live updating lead queues, message threads, and instant UI transitions.
• Sidekiq + Redis queues: Used for handling high-velocity lead notifications and appointment reminder triggers, keeping the platform responsive even under heavy demand.
• Secure role separation: Contractors, internal sales reps, and Smartleads admins each operate in tightly scoped permission environments, reducing data exposure risks.

Created an intuitive Angular dashboard where contractors can:

• View a live feed of available high-intent homeowner leads tailored to their region and service categories.
• Start conversations instantly, with in-app messaging that supports quick replies, images, and project files.
• Seamlessly schedule appointments with built-in reminders for both contractor and homeowner.

Designed admin tools for Smartleads teams to monitor lead quality, re-score contacts, and review conversation health, ensuring the platform consistently delivers real ROI.

• Helped contractors cut wasted hours on cold, low-quality leads, enabling them to focus only on ready-to-go homeowners, increasing conversion rates and closing more jobs.
• Improved average contractor response time from days to under 10 minutes, dramatically boosting homeowner satisfaction and win rates.
• Provided transparency into lead pipelines and ROI, allowing businesses to scale marketing budgets with clear confidence.