Internal Podcasting Platform

Delivered By: ThoughtWin IT Solutions

10 min read

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Overview

Storyboard is a groundbreaking platform that enables companies, teams, and large organizations to harness the power of podcasting for private, internal audiences — whether for CEO updates, team spotlights, learning modules, or culture-building stories. Storyboard’s leadership sought a technology partner who could:

  • Architect a secure, high-performance system capable of serving hundreds of private podcast channels, each with fine-grained access control.
  • Deliver robust content workflows for recording, uploading, managing, and distributing episodes seamlessly across iOS, Android, and web.
  • Provide analytics dashboards to track engagement and compliance for corporate communications teams.

They chose ThoughtWin IT Solutions for our proven track record building secure, scalable SaaS platforms with Ruby on Rails, paired with modern web frontends and cloud-native resilience.

Engineering Highlights

  • Secure, Multi-Tenant Rails Platform: Architected the core on Ruby on Rails, leveraging its powerful multi-tenancy support to isolate company accounts and manage millions of user-level access tokens securely.
  • Dynamic Content Access Control: Implemented granular permissions at the episode and channel level, with OAuth-secured streaming links that expire, preventing unauthorized sharing.
  • Seamless Upload & Processing Pipeline: Built background job flows to transcode uploaded audio into optimized streaming formats and distribute to a CDN, ensuring near-instant playback globally.
  • Engagement & Compliance Analytics: Developed Rails-backed analytics services to track listens by user, team, or department, producing compliance-ready reports for internal comms oversight.
  • Cloud-native Infrastructure: Deployed on AWS with Dockerized Rails services orchestrated via ECS, integrating with CloudFront for global audio delivery and S3 for durable storage.

Engineering Decisions

  • Ruby on Rails for rapid multi-tenant build: Rails’ conventions and mature gems around authentication, file handling (ActiveStorage), and background jobs (Sidekiq) accelerated secure, scalable delivery.
  • OAuth-signed episode streams: Designed to avoid simply using static links, reducing the risk of internal episodes leaking outside the intended audience.
  • Separate transcoding service: Offloaded heavy audio processing from the main app to a dedicated microservice, improving web request performance.
  • Rich audit logs: Built immutable activity trails (uploads, shares, listens) to aid in regulatory and internal policy audits.

Visualization & Reporting

Developed intuitive admin dashboards in Rails views + lightweight Vue components, enabling corporate comms teams to:

  • Easily create channels, tag episodes, and control team-level access.
  • View interactive graphs showing engagement by department or campaign.

Designed a mobile-responsive web interface for listeners, offering:

  • A familiar podcast-style player, with skip & speed controls, offline caching, and the option to save episodes.
  • Smart notifications for new releases, boosting internal engagement.

Business Transformation

  • Enabled companies to replace lengthy internal newsletters and town hall decks with engaging audio updates employees actually consumed — improving information retention and connection.
  • Reduced IT overhead by offering a managed, secure platform with zero infrastructure to maintain, while still delivering robust access controls and analytics.
  • Helped major enterprise clients meet compliance requirements by proving exactly who listened to which episodes, minimizing risk in regulated industries.

Testimonial

“We needed a platform that made private podcasting as seamless and secure as public streaming apps — and ThoughtWin delivered exactly that. They built us a robust Rails backend with ironclad access controls, rapid file processing, and a sleek user experience that our employees love. It’s helped us transform internal comms from stale PDFs into dynamic stories our teams actually listen to.”

Sarah Wilson, Director of Employee Communications, Storyboard

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Why ThoughtWin?

This project underscores ThoughtWin’s ability to deliver secure, scalable SaaS ecosystems on Rails, blending smart permission architectures with rich content workflows — empowering organizations to communicate better, measure impact, and drive culture through private audio.

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